SEO (Search Engine Optimization)

SEO, or Search Engine Optimization, refers to the process of optimizing a website's content and technical elements to rank higher in search engine results pages (SERPs) for specific keywords and phrases. The goal of SEO is to increase the visibility and organic traffic to a website, which can ultimately lead to increased sales, leads, or conversions.

SEO is important because it helps businesses and organizations reach their target audience through organic search. By appearing at the top of search results, businesses can increase their brand awareness, build credibility, and attract potential customers. Additionally, since organic search results are earned through optimization efforts rather than paid advertising, SEO can be a cost-effective way to drive traffic to a website over time. Overall, SEO is a critical component of a comprehensive digital marketing strategy and can play a significant role in the success of a business.

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